Our Managing Director Featured in Liverpool FC’s Matchday Programme!

We were delighted to see our Managing Director, Colin Ravenscroft, featured in last night’s Liverpool FC matchday programme, appearing in The Anfield Review as part of a multi-page spotlight on grassroots coach and community champion Kenny Saunders. Through his free Saturday morning coaching sessions, Kenny has built a thriving grassroots community that brings children of all backgrounds together in parks like Calderstones Park, Liverpool.

As an Official Hospitality Reseller for Liverpool FC, it’s always special when members of our team appear in the club’s official publications – but this particular feature carries extra significance. The article shines a light on the fantastic work happening across the UK to deliver free, inclusive grassroots football sessions, and Colin was pictured alongside the dedicated volunteers who make Saturday mornings at Calderstones Park such a success.

For us, it’s also a reminder that the magic of football doesn’t just happen inside world-class venues like Anfield. It begins in local parks, on muddy pitches, and in sessions run by volunteers who generously give their time to help others. The piece captures the spirit of football – opening doors, building confidence, and uniting people through their passion for the game.

Kenny Saunders’ dedication to local football is truly inspiring, and we’re incredibly proud that Colin is part of the volunteer group helping to support and grow this brilliant initiative.

Seeing this highlighted in Liverpool FC’s official matchday programme is a proud moment for all of us, and we’re pleased to celebrate the positive work being done both on and off the pitch by one of our very own!

“In the first session we had around 12 kids and we now do two sessions every Saturday with our numbers exceeding 100 kids. It’s amazing to see so many different nationalities and backgrounds turning up. We want a place for kids to come and have a smile on their face.

The kids today won’t all have the same opportunities that I had as a player, which is sad to say. There’s more chance of them winning the National Lottery when they’re 18 than making it, but what I want to do is give them the chance to play at any level.

We’re not just producing the next footballers; we’re producing pillars of the community. A lot of the older kids from the second group turn up for the first group and help out. How nice is that?

Crucially, I always turn around and say that no football player was ever born in an Academy – they all start out in the park on a Saturday morning with free volunteers who are prepared to give up their time so that others can play the beautiful game.

Long may that continue.”

Source: The Anfield Review, Liverpool FC official matchday programme